About us

Principles

The world needs a sustainable economy.
We combine exceptional hardware, software and data to make it happen.

Three principles guide what we create:

Scale

We address big issues.
We solve any gap necessary in doing so.

Necessity

We solve real problems. 

We design for utility, not ego.

Longevity

We create products that will outlast us.
We embrace technology openness.

Culture

We bring together diverse minds to find simple solutions to complex problems.
These principles guide the team we build and how we operate:

Enjoy the journey

We’re here for a reason.
We believe in ourselves and each other.

Speed

We move fast and adjust quickly.
We hack.

Humility

We have strong opinions and the openness to being wrong.
We don’t assume to know better.

Efficiency

We succeed with exceptional people, not large teams.
We find a better way.

Experience

We’ve been fortunate enough to design and launch exceptional products at speed at Tesla, Amazon, Arrival, BAE Systems, Dyson, Seymour Powell, McLaren and others. We’re excited by the opportunity of a blank sheet, we’re comfortable with building the track while the train is running, and we’re used to failing and iterating.
We’re always looking to meet like-minded people and teams.
Contact Us.